An exploratory study on Chinese people: Consumer Behavior toward Purchasing Luxury Fashion Brands

Q1:1.Doyoubuyluxurybrands,suchasVersace,Armani,Gucci,Chanel,Prada,CalvinKlein,DolceGabbana,Fendi,HugoBoss,ChristianDior,RalphLauren,Valentino,Hermès,Moschino,GiorgioArmani,DonnaKaran,DKNY,TommyHilfiger,LouisVuitton,Escada,Givenchy,Tiffany,Cartier,SalvatoreFerragamo,MiuMiu,Guess,Coach,Kenzo…?

Q2:2.DoyouknowthebrandShanghaiTang?

Q3:Haveyoueverboughtanyproductfromthisbrand?

Q4:Howoftendoyoupurchaseluxuryfashionbrandedproducts?

Q5:Youliketobuyluxurybrandsbecause:

Q6:Areyoupricesensitivewhenitcomestobuyingluxurybrands?

Q7:Doyoutrustonlineshoppingofluxuryproducts?

Q8:Which luxury brands do you like to have?

Q9:Why?

Q10:Ithinkaluxurybrandwithahighpricemeansgoodqualitycomparedtootherbrand

Q11:Allluxurybrandsareofgoodquality

Q12:Ithinkinvestmentinaluxuryproductisworthitsretailprice

Q13:Iamwillingtopayapremiumpriceforlimitededitionluxurygoods

Q14:Ihavelessdesiretowardsluxurybrandproductswhenmassquantitiesofpeopleconsumethesameproductsasme

Q15:ItismostlyuptomewhetherornotIamgoingtopurchasealuxurybrandinthefuture

Q16:IthinkIwillacquiremoreluxuryproductsinthefuture

Q17:Trueluxuryproductscannotbemass-produced

Q18:I’minclinedtoevaluatethesubstantiveattributesandperformanceofaluxurybrandmyselfratherthanlistentoothersopinions

Q19:Theluxurybrandpreferredbymanypeoplebutthatdoesn’tmeetmyqualitystandardswillneverenterintomypurchaseconsideration

Q20:Ibuyaluxurybrandforsatisfyingmypersonalneedswithoutanyattempttomakeanimpressiononotherpeople

Q21:IneverbuyaluxurybrandinconsistentwiththecharacteristicswithwhichIdescribemyself

Q22:TheluxurybrandsIbuymustmatchwhatandwhoIreallyam

Q23:MylifewouldbebetterifIownedcertainthingsIdon'thave

Q24:IhaveallthethingsIreallyneedtoenjoylife

Q25:Onthewhole,ImayregardluxurybrandsasgiftsIbuyfortreatingmyself

Q26:IusuallybuyonlythethingsIneed

Q27:Icanenjoyluxurybrandsentirelyonmyowntermsnomatterwhatothersmayfeelaboutthem

Q28:Self-actualizationisanimportantmotivatorformyluxuryconsumption

Q29:Iliketoknowwhatbrandsandproductsmakegoodimpressionsonothers

Q30:Iusuallykeepupwithstylechangesbywatchingwhatothersbuy

Q31:Beforepurchasingaproductitisimportanttoknowwhatbrandsofproductstobuytomakegoodimpressionsonothers

Q32:Beforepurchasingaproductitisimportanttoknowwhatkindsofpeoplebuycertainbrandsorproducts

Q33:Itendtopayattentiontowhatothersarebuying

Q34:Beforepurchasingaproductitisimportanttoknowwhatmyfriendsthinkofdifferentbrandsorproducts

Q35:IfIweretobuysomethingexpensive,Iwouldworryaboutwhatotherwouldthinkofme

Q36:What's your gender?

Q37:Whatisyouragegroup?

Q38:What’syourhighesteducation?