Questionnaire about tourist image

The study conducted through the Nankai University is to measure tourists' image. Your responses will be anonymous and will never be linked to your personally. All information you share with us will be used for research purposes only and will be kept strictly confidential. Thank you for your cooperation.

Q1:Have you ever been to China?

Yes
No

Q2:When you think of the overall impression you have of Chinese tourists, how do you rate them on:1=strongly disagree; 2=disagree;3=slightly disagree; 4=neutral;5=slightly agree; 6=agree; 7=strongly agree

Rich
Generous in shopping
High consumption power
Rude
Loud
Selfish
Self-centred
Intrusive on personal space
Friendly
Communicative
Respectful to local culture and custom
Following the local social norm
Respectful to local community
Decent
Polite
Not disturbing natural resources
Kind
Approachable
Always smiling

Q3:When asked for your favorite season, you must answer the word summer in the following choice question.Based on the text you read above, what season have you been asked to choose?

Spring
Summer
Autumn
Winter

Q4:Interacting with Chinese tourists who visit my community is :1=strongly disagree; 2=disagree;3=slightly disagree; 4=neutral;5=slightly agree; 6=agree; 7=strongly agree

pleasant
enjoyable
funny
positive

Q5:I believe that tourism should be actively encouraged in my community.

1

Q6:I support tourism and would like to see it become an important part of my community.

1

Q7:The local authorities and government should support the promotion of tourism.

1

Q8:The Chinese employees :

are reliable and honest
are hospitable and friendly
provide professional services

Q9:The Chinese residents are :

honest
reliable
hospitable
trustworthy

Q10:I would like to visit China in the future.

1

Q11:It is likely that I visit China in the future.

1

Q12:I will intend to visit China in the future.

1

Q13:It is very likely that I will buy a tablet of Chinese brand.

1

Q14:I will purchase a tablet of Chinese brand the next time I need.

1

Q15:I will definitely try the tablet of Chinese brand.

1

Q16:It is very likely that I will buy household appliances of Chinese brand.

1

Q17:I will purchase household appliances of Chinese brand the next time I need.

1

Q18:I will definitely try the household appliances of Chinese brand.

1

Q19:The image of China is :Bad → Good

1

Q20:The image of China is :Unfavorable → Favorable

1

Q21:The image of China is :Negative → Positive

1

Q22:Gender

Male
Female

Q23:Age

18~24 years
25~34 years
35~44 years
45~54 years
55~64 years
65 and over

Q24:Education background

No education
Grade school
High school
College
College post-graduate

Q25:Occupation

Managers and administration
Professionals
Associate professionals
Service workers and shop sales workers
Craft and related workers
Retired
Students
Clerks
Not applicable

Q26:Annual personal income

Less or equal to $20000
$20001-40000
$40001-60000
$60001-80000
$80001-100000
$100001 and over

Q27:Whats your Prolific ID ?

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Questionnaire about tourist image
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